James first picked up a guitar around the age of six and his first live performance was at the age of nine.
He previously fronted The SJS Band and toured Holland and Belgium at the age of sixteen, as well as doing a live session for BBC Introducing. James currently fronts 'PRISM' and also performs solo acoustic shows.
He's in his final year of a music degree at the conservatoire at Leeds College of Music, after which he plans to begin a career in the music industry. His performance includes a healthy mix of originals and covers.