Four of the UK's most prominent cancer charities are showing a united front to support World Cancer Day.

Cancer Research UK, Breast Cancer Care, Anthony Nolan and The Movember Foundation are pooling their resources for the first time, in a campaign for World Cancer Day which aims to raise funds for each of the charities as well as raise awareness. The campaign, which launched on 21st January, encourages people to get a Unity Band for £2 to wear on the day. 

Each charity has their own customised version of the band - pink for Breast Cancer Care, black for Anthony Nolan, yellow and blue for The Movember Foundation and white and blue, pink or navy for Cancer Research UK. The income raised by the individual charities will be spent on their own specific research projects and support services. The hope is that by working together, the charities will be more cost effective, reach a wider audience with a unified message and share resources to help more people suffering from cancer.

The joint messaging for the partnership is ‘together we CAN do something about cancer’.  This will be reflected in the UK-wide campaign, which also raises awareness of World Cancer Day and runs across a number of channels including TV, social media and online. The charities are also all using the same hashtag: #ADayToUnite.

Anthony Newman, director of brand, marketing and communications at Cancer Research UK, said: “We’re incredibly excited to be collaborating with Breast Cancer Care, Anthony Nolan and the Movember Foundation for World Cancer Day 2016.

"It’s the first time we’ve joined forces with other charities for a fundraising and awareness campaign on this scale and it’s really exciting to be part of a collaboration that has the potential to transform the lives of millions of people who are affected by cancer.”

Richard Davidson, director of communications and marketing at Anthony Nolan, added: “By joining forces, we’re making it easy for the British public to engage with World Cancer Day. The Unity Bands celebrate our unified goals as well as our individual brand personalities, offering our shared audiences a simple and tangible way to transform lives on World Cancer Day.”

Bands can be purchased via each charities website - Cancer Research UK, Anthony Nolan, The Movember Foundation and Breast Cancer Care.