An oversized walk-through magazine will ensure fashion reaches brand new heights at intu Merry Hill this weekend.

As part of the shopping centre’s annual spring fashion event, shoppers will be able to browse through 10 over-sized pages of seasonal style inspiration in the deconstructed magazine.

It will include an interactive outfit builder from retailers such as Topshop, New Look and Primark and free beauty fixes from luxury cosmetics brands including MAC, Bobbi Brown and Estee Lauder. The centre will also be launching a competition for one lucky shopper to win a £300 shopping-spree in the newly extended River Island store, which is due to open this summer.

More than 35 exclusive fashion and beauty offers will also be available over the weekend, including 20 per cent off at Warehouse, Accessorise and Simply Be, and discounted treatments from some of the centre’s beauty salons. Rob Pickersgill, marketing manager at intu Merry Hill, said:

“We all know that glossy magazines are still the go-to guide for trend updates and style inspiration. 

“So we want to ensure we present our retailers’ key seasonal trends in an accessible and engaging way to make it easy for our shoppers to find exactly what they’re looking for.”

The spring fashion installation will be in centre from Saturday 1st April to Friday 7th April. For more information visit intu.co.uk/merryhill.