Tiffany & Co. has announced plans to open a new store in Selfridges Birmingham, the city’s premier luxury shopping destination, in November 2017.

“We are delighted to be opening this boutique in Birmingham, further building upon Tiffany’s long and successful presence in the UK,” said Barratt West, vice president and managing director of Tiffany & Co. UK and Ireland.

“Birmingham is a city on the move and a growing luxury marketplace with a vibrant cultural scene. We are proud to be part of this exciting time for the city.”

Located on the store’s fourth floor, the new boutique will invite residents and visitors to explore the jeweller’s magnificent collections. Among them are the world’s most beautiful diamonds and gemstones, as well as fine and fashion jewellery collections of modern style.

Tiffany opened its first store in the United Kingdom in 1986. This new store will be the eleventh in the country and third in Selfridges, joining existing stores in Selfridges London and Manchester Exchange Square.

Founded in New York in 1837, Tiffany & Co. is the world’s premier jeweller and America’s house of design. An iconic brand with a rich and storied heritage, Tiffany is a global manufacturer and retailer of jewellery and luxury accessories.