Business Ideas and Innovation Den

Do you have a business idea?

Maybe it's for a new product or service? Are you looking to start your own business or maybe you’re already established but need a helping hand? Why not take part in our Business Ideas and Innovation Den?

Black Country Radio has teamed up with Steve Parker ICD to offer some real, practical help and assistance to ensure you make progress.

If you are shortlisted, you will be invited to pitch your business idea to Steve and his team of business experts. You'll receive immediate advice on the viability of your idea as well as strategy, tactics and possible networking opportunities.

If your business idea is then taken through to the top four, you will be invited on to our Afternoon Show with Dave Homer, where you and Steve will discuss your idea live on air.

From that top four, one lucky winner will receive a prize of up £1,000 of business assistance, advice and support from Steve and the panel, plus a package of ongoing business help including access to finance and publicity and introduction to business networks, to help them succeed.




Steve Parker, ICD International Company Development

Steve says: “This is exactly the sort of support that I wish had existed when I was setting up my first businesses.  I am grateful that trusted successful business colleagues, who are actively involved in business on a daily basis, are contributing their time for this exciting new initiative. We will ensure that experienced professionals who have specialisms relevant to those who are pitching are present on each day so that everyone who takes part can get tailored advice.”



Terms and conditions

  • The prize on offer is business advice and support, worth £1000, provided by Steve Parker and selected contacts. No runners up prizes are offered.
  • This competition is run by Steve Parker (International Company Development) in association with Black Country Radio.
  • The Panel of judges includes Steve Parker and a number of business experts. These experts may not be the same individuals for each den session.
  • All Ideas and Innovation Den's are individual and performed under 'Chatham House' rules. Anything discussed is on a confidential basis between you and those participating and anything commercially sensitive will not be disclosed without your express permission.
  • Applicants should be aware that if they are selected for the top 4, their business ideas will be discussed on air on Black Country Radio.
  • Any advice, guidance or information provided by the panel is given with the best intentions. Before following recommendations, you may wish to seek other professional advice where appropriate.
  • No liability can be accepted by Black Country Radio, Steve Parker or members of the panel for expenses or losses incurred through following advice given at the time, or in the future.
  • The panel will consider all applications carefully, however only those people who are shortlisted will be contacted.
  • Prizes and business introductions are offered at the discretion of the panel, who's decision is final and these (as well as any ongoing support) can be withdrawn at any time.
  • Prizes are supplied via Steve Parker ICD and Black Country Radio takes no liability or responsibility for the supply of the prizes.
  • When submitting your application, you accept that any recorded content, photos or video taken during the process of, and any ongoing publicity from, the Business Ideas and Innovation Den may be used by Black Country Radio for publicity and marketing purposes. Use of any recordings, photos or video as part of the Business Innovation and Den is at the discretion of Black Country Radio.
  • Failure to accept appointments with the panel at the designated time may invalidate your participation.
  • As part of normal selection process we may approach entrepreneurs, or they may apply direct. In each case all applications are processed in the same way.
  • To be considered, candidates need to submit an application form. No other method of application will be accepted and any supplementary documentation will be discarded.
  • All information provided is subject to, and will be treated in accordance with, the Data Protection Act 1998. Any information supplied will not be used for any purpose other than assessing applicants to take part in the named Black Country Radio programme, within Black Country Radio’s and Steve Parker ICD privacy policies.
  • All applicants must be aged 18 or over.
  • All applications are also subject to Black Country Radio's standard terms and conditions.