Midlands Air Ambulance Charity has been shortlisted for a national Charity Film Award alongside other charitable causes.

The charity’s film, produced in collaboration with creative agency DRPG, is now through to the final round following a public vote. The short film focuses on 17 former patients of the lifesaving charity. The film formed part of a wider campaign entitled Mission Critical which aimed to highlight the difference that the pre-hospital emergency service makes on scene to patients’ outcomes and centred around the message, ‘it was just another day, until…’.
 
After progressing from the nomination stage to the first round of public voting, keen supporters of the lifesaving organisation kindly voted online and helped secure Midlands Air Ambulance Charity’s place as a finalist in the Charity Film Award category for Best Charity Film.
 
The final stage includes a scoring process where a panel will view all the films and decide on a winner for each of the categories. There is also a secondary public vote which will determine the winner of a People’s Choice Film of the Year award.
 
To vote for the charity’s film, visit: smileymovement.org and find Midlands Air Ambulance Charity in the list. Click on the yellow ‘Vote’ button and follow the on-screen instructions. It’s that simple. Emma Wood, head of fundraising and marketing for Midlands Air Ambulance Charity, said:

“We are delighted to have been nominated for this national, prestigious accolade for our collaborative work in partnership with longstanding creative supporter, DRPG.
 
“We hope the communities in the counties we serve get behind us and vote for our Mission Critical campaign film which was produced to raise awareness of the difference our lifesaving crews make at the incident scenes of some of the most seriously ill and injured patients across the Midlands and Gloucestershire.”
 
You can view the nominated film by clicking here or find out more about Midlands Air Ambulance Charity’s vital, lifesaving work in your local area, at midlandsairambulance.com and follow the organisation on social media.