Advertise With Us

The Facts

Wherever and whenever people want to consume music and entertainment; we're there on FM, DAB and online.

Our target audience of 30 to 55 year old's is a compelling reason to make us part of your advertising mix. These consumers traditionally have a high disposable income, a discerning attitude and we make it our business to impress them on a day to day basis.

Our listeners are the decision makers in life, but still fun loving and risk taking. We’re in their homes, their workplace, their cars and their heads - and we can get your message out to them. The facts speak for themselves:

  • Radio remains 'far and away' the primary means of consuming audio content in the UK today.

  • 90% of adults regularly listen to the radio every week, with 61% of all listening now done via a digital or online platform.

  • 59% of listening is done in the home, whilst 23% is on the move and 17% in the office.

  • 31% of adults (and 44% of under 25's) actively engage with their radio station online, primarily through social media.

(Source: RAJAR, Q3 Release, 2017)


The Station

Black Country Radio is a station for the Black Country and, importantly, one made in the Black Country. Everything we do comes from our studios in Brierley Hill.

When you look around the marketplace, you'll find a lot of radio stations are 'networked' - that means they broadcast to a lot of area's of the UK from a central base. They're faux-local, if you like.

We broadcast on FM (to a potential audience reach of over 310,000 adults across the Black Country) and DAB digital radio across Birmingham. Add to that the audience listening online and you have potential for over 1 million listeners that are ready to be converted to your customers.

The other big difference with us, is that the revenue we make goes back into the station. From the technical infrastructure to developing our people and online creativity - however, please don't confuse the word 'community' with 'amateur'. We're certainly not playing at radio - our staff have worked across local and national BBC radio and for some of the biggest commercial radio brands in the UK.

Others have almost two decades of experience in their field and they bring that expertise to the floor day in, day out.

The Benefits

By advertising with us, you’re not only promoting your company, you are investing back into the local community, not into a shareholder’s pocket. One of our core values is to forge and develop ties within our local area.

Black Country Radio is a community station – every year, we promote and give airtime to over 350 charities, helping to raise their profile in the local area. You can align your brand with a station that has an award-winning record of helping hundreds of local community organisations and has produced content that's won awards at an international level.

We want to help small businesses when times are hard rather than just giving another platform exclusively to big brands. If you fit that criteria, we have some great deals for you. It is part of our commitment to local communities.


Talk To Us

Find out what we can offer. It's only a question - you're not committing to anything and we're not going to try and sell you 6 years of advertising when you only want 6 months!

Give us a call on 01384 351000 and we’ll be more than happy to have a chat! Alternatively, you can fill in the form below and let us know the basics of what you want to advertise and how you thought you might go about it.

Either way, one of our sales team will get back to you as soon as possible!