Advertise With Us


The Facts.

Wherever and whenever people want to consume music and entertainment, we are there. Our audience can pick us up on FM, DAB and online, 24/7.

Our target audience of 30 to 55 year old adults is a compelling reason to make us part of your advertising mix. These consumers traditionally have a high disposable income, a discerning attitude and we make it our business to impress them on a day to day basis.

We’re in their homes, their workplace, their cars and their heads and we can get your message out to them. Here's the proof:

  • Radio remains 'far and away the primary means of consuming audio content in the UK today'.

  • 90% of adults regularly listen to the radio every week, with 58% of all listening now via a digital platform (DAB and online)

  • 61% of listening is done in the home, whilst 23% is on the move and 16% in the office..

  • 31% of adults (and 42% of under 25's) actively engage with their radio station online.

(Source: RAJAR, Q4 Release, 2016)

The Station.

Black Country Radio is a radio station for the Black Country and, importantly, made in the Black Country. What you'll find as you look around the marketplace is that a lot of radio stations are 'networked' which means they broadcast to a lot of area's of the UK from a central base. They're faux-local if you like.

We broadcast on FM (to a potential audience reach of over 310,000 adults across the Black Country) and DAB digital radio (across Birmingham). That’s not to mention the audience listening online as well. We do all that from studios in Stourbridge.

Think about it. That’s over 1 million potential and existing customers waiting to hear what you have to say!

The other big difference with us, is that the revenue we make goes back into the station. From the technical infrastructure to developing our people and online creativity. However, please don't confuse the word 'community' with 'amateur'. We're certainly not playing at radio - some of our staff have worked across local and national BBC radio and for some of the biggest commercial radio brands in the UK. They bring that expertise to the floor day in, day out.

Want to see what we're all about? Check out the video above and see us in action!


The Benefits.

By advertising with us, you’re not only promoting your company. You are investing back into the LOCAL community, not into a shareholder’s pocket. One of our core values is to forge and develop ties within our local communities. Black Country Radio is a community station – every year, we promote and give airtime to over 350 charities, helping to raise their profile in the local area. You can align your brand with a station that has an award-winning record of helping hundreds of local community organisations and has produced content that's won awards at an international level.

We want to help small businesses when times are hard rather than just giving another platform exclusively to big brands. If you fit that criteria, we have some great deals for you. It is part of our commitment to LOCAL communities.

Black Country Radio is YOU. It’s local people, who use your local business, who listen to the station and use our website.


Talk To Us

Want to find out what we can offer? It's only a question - you're not committing to anything and we're not going to try and sell you 6 years advertising when you only want 6 months!

Give us a call on 01384 351000 and we’ll be more than happy to have a chat! Alternatively, you can fill in the form below and let us know the basics of what you want to advertise and how you thought you might go about it. Either way, one of our sales team will get back to you as soon as possible!

NB: This form is for COMMERCIAL advertising queries only. If you wish to advertise or promote a charitable or not-for-profit event, please visit our events calendar where you can add your local event to our calendar.