On Air Now

Black Country Matters

2:00pm - 4:00pm

Now Playing

Operation Santa 2020

No child should think Santa has forgotten them, especially this year with Covid-19.  Black Country Radio has teamed up with the elves from Operation Santa to help make that a reality.

Operation Santa is a local campaign which has been operating for over 40 years. The idea is simple - they collect donations of new toys, gifts and food to help make Christmas special for children, young people and their families across Dudley borough.

2020 will be harder than usual with the impact of the pandemic, so this year is more important than ever.

Many of the recipients would otherwise get nothing for Christmas and the scheme channels donations to local voluntary, community and faith groups who support children and families in crisis. Whatever is collected only goes to children, young people and their families who live within Dudley borough, it does not go out of the area or overseas.

Many of our recipients are from families where the parents work, but are struggling to make ends meet. At the last count over one third of the children in the borough have been classified as disadvantaged and live below the poverty line, so every year is a challenge.

Thanks to some fabulous supporters, last year Operation Santa received 13,000 donations which were shared out to local children, young people and their families.

About Operation Santa

Operation Santa relies entirely on donations, and everyone involved is a volunteer - working with a range of organisations and voluntary groups. Gifts are channeled through a number of support organisations to make sure the most vulnerable families across the borough recieve support.

For more information check our FAQ's.

What do Operation Santa collect?

Operation Santa collects anything a child or young person may need - and not just toys and gifts. We have new clothing donated such as pyjamas, dressing gowns and slippers.

Last year included a fabulous corporate donation from a large well-known national store, including new baby and children’s clothes, adult sized jumpers, coats, hats, boots and even fleecy blankets, sleeping bags and battery powered lanterns, which were passed on to a charity supporting young homeless people.

Food and Christmas treats are donated too and packs are distributed. 

You can download information on items that can be donated, here:


You can drop off gifts to the following locations:

    Volksmagic - 111a Park Lane, Oldbury B69 4LP
    (Mon-Sat-8.30am - 4.30pm).
    Geoff Hill Electrical Superstore - 7 High St, Amblecote, Stourbridge DY8 4DE
    (Mon- Sat 9-5:30; Sun 10:30-4:30)
    Brierley Hill Market Hall - High St, Brierley Hill DY5 3AP
    (Tues, Thurs, Fri, Sat 8am-4pm)
    The Apple Tree Inn,5 Central Drive, Coseley WV14 9EW
    (Mon-Sun 12noon - 10pm) *opening hours subject Covid restrictions
    The Black Country Shop / Duncan Edwards Foundation, 257 Castle Street, Dudley DY1 1LQ (Mon to Fri  9am-5pm; Sat 9am-3pm)
    Halesowen Bid Office, 1 Hagley Street, Halesowen, B63 3AS
    (Mon - Fri 9am - 4pm)
    Blaze Hair, 37 Lapwood Avenue, Kingswinford DY6 8RP
    (Mon - Sat 9am - 4pm)
    Maxi Saver in the The Ryemarket Shopping Centre, High St, Stourbridge DY8 1HJ
    (Mon - Sat 9am - 5pm)

For larger collections please contact the Grotto Hotline on 07860 644468 or message the team on the form below.

WIN: A VW Beetle, inspired by a well known film!

A new shape Volkswagen Beetle, with the nickname 'Herbie', has been donated by the team at Beerbuz and refurbished by the team at Volksmagic and their partners.

In support of Operation Santa, it's being raffled to raise as much as possible for the cause.




Contacting Operation Santa

The easiest way to send a general enquiry is to complete the contact form below.

Please note that we get a large amount of enquiries in the run up to Christmas - we may take a few days to reply. Alternatively, you can call the Grotto Hotline on 07860 644468.

*Phone lines operate Mon-Fri, 09:30-16:30, during November and December. There is NO answering service, so if you can't get through we suggest calling back later in the day or sending a message through our contact form.




  • Sun


  • Mon


  • Tue


  • Wed


  • Thu