Coca-Cola has officially kickstarted the countdown to Christmas as it announces the return of the iconic Christmas truck tour, which stops at intu Merry Hill on 6th and 7th December.
In a snowy winter wonderland setting, visitors will be able to enjoy festive photo moments and enjoy a small can of Coca-Cola zero sugar to get them in the Christmas spirit.
This year, Coca-Cola has partnered with Crisis - the national homelessness charity, which is now in its 52nd year. Coca-Cola will donate 10p for each can recycled by visitors at the truck tour, with funds going to Crisis to help people out of homelessness. The initiative not only aims to help the charity, but also encourage recycling as part of Coca-Cola’s World Without Waste goal to help collect and recycle a bottle or can for each one sold by 2025 in Western Europe. Kris Robbens, Marketing Director at Coca-Cola Great Britain and Ireland, said:
“Christmas is all about sharing special moments with friends and loved ones and we’re looking forward to spreading the festive cheer across Great Britain again this year with our iconic Coca-Cola Christmas Truck Tour.
“Whilst Christmas is a moment of celebration, it’s also incredibly important to remember those that need support throughout the season. So, we’re really pleased to partner with Crisis and when guests recycle their can, they’ll be helping to support an amazing charity.”
Jon Sparkes, Chief Executive at Crisis, added:
“Everyone in our society should have a safe and secure home. But right now, many people are denied this basic human need. None of us should be facing the prospect of a Christmas without a home.
“We know that ending homelessness is absolutely possible. We’re delighted to be working with Coca-Cola throughout its iconic Christmas Truck Tour and receiving a donation that will help us to continue to be there for the people that need us, both at Christmas and all year round.”
To find out more about the Coca-Cola Christmas truck tour and see the full schedule, visit coca-cola.co.uk/trucktour.