Local brewery, Craddock's, has released plans to set up 'The Good Intent' bar in the heart of Birmingham, which will be one of the first of its kind in the UK with a mission to donate all of its profits to charities and good causes.
The team is headed by David Craddock, a publican since the age of 21 with four award-winning pubs and two breweries under his belt. He hopes to refurbish a unit in the cities Great Western Arcade which would be financed through crowdfunding.
David is set to expand in a more altruistic direction through the Good Intent, and he has brought together a team of like-minded friends to help bring his vision to life. If plans come to fruition, the team estimate the bar can generate ongoing annual profits of around £150,000, all of which would be donated to charities and good causes. David said:
"Initial meetings and subsequent conversations have led us to believe that the project will be able to draw on a great deal of goodwill and support from the local community.
"Not only from being a quality establishment for people to enjoy, but also from its unique approach to profit - namely its desire to contribute financially to those in need."
The Good Intent will be run in the same manner and with the same focus on delivering outstanding ales and ciders, similar to the four existing, award winning, Craddock's Brewery ventures.
The team has over £150,000 pledged to support the project so far and are looking for a further £80,000 in order to complete the refurbishments of the venue and to ensure the bar is ready to serve the city and community as quickly as possible when the doors first open.