A brand-new award-winning independent ladies’ fashion and gift boutique will open its doors at The Merry Hill Centre tomorrow.

Wild Iris of Ironbridge specialises in ladies’ clothing, jewellery, homeware and locally handcrafted gifts and art works.

Its owner, Toria Salisbury-Scott, is passionate about sourcing local products wherever possible and is especially committed to showcasing the work of local artists. Wild Iris has also recently won the title of Best Clothing and accessory Retailer of the Year for the Central England region in the prestigious Corporate Live Wire Prestige Awards.

The store (located near Marks and Spencer on the upper mall), is holding a range of special in-store promotions and entertainment for customers on Saturday as well as a ribbon cutting at 10am to mark its official opening.

Offers and activities include a branded goodie bag for the first 100 customers and live music from award winning Midlands based country music duo, Gasoline & Matches who will also be performing the ribbon cutting to officially mark the store opening at 10am.

Wild Iris will also be supporting Midlands Air Ambulance and will be handing out leaflets to encourage customers to donate their pre-loved items to help raise much-needed funds for this vital regional charity. People can return their bags of pre-loved items to the store and Wild Iris will pass donations to the charity.

This new store at Merry Hill is the second Wild Iris boutique in the Midlands; the first opened in Ironbridge back in July 2019. After successfully navigating both the devastating 2019 floods in Ironbridge and a global pandemic, which saw the store switching to online trading, The Merry Hill store is Wild Iris’ newest and biggest venture and forms part of an ambitious expansion plan.

Owner, Toria, who knew retail was her calling and passion from a young age, said:

“I am so delighted to be opening at Merry Hill. I actually spent eight years of my career as an assistant manager in the centre, so this is like coming home.

“Wild Iris has proven incredibly popular in Ironbridge, so being able to bring our unique and eclectic mix of fashion, jewellery, homeware and local art to Merry Hill is beyond exciting.

“At Wild Iris we specialise in sourcing the most unique and beautiful items for our customers; always ensuring we have something new and special for everyone.

“I know from what my customers tell me that they love nothing more than supporting local businesses and being spoilt for choice with unique gifts and fashion, so I’m incredibly excited to bring that offering to Merry Hill.”

Duncan Burns, Marketing Manager at Merry Hill added: “We’re delighted to welcome Wild Iris to the centre, which adds to our growing number of local and independent stores that now call Merry Hill their home.

“Wild Iris is an exciting and dynamic boutique, which will provide our visitors with an extraordinary experience of shopping and discovering unique women’s clothing, accessories and gifts.

“The opening comes at a really exciting time for the centre, with a growing number of brands investing in new space as we continue to build on our retail offering for our visitors.”

For more information about Wild Iris you can visit wild-iris.co.uk.