BHS Brand To Make A Return Just 4 Weeks After Store Closures

The British high street staple will be given a new lease of life as an online retailer.

British Home Stores permanently closed its doors when a buyer could not be found, however it's claimed that the firms online business had a loyal customer base of around 1.2 million shoppers.

A new company, BHS International, formed by the Al Mana Group is relaunching the brand with the new Internet store set to sell lighting and home furnishings when it launches on Thursday. Its kitchen, dining and clothing ranges are set to go on sale next month. David Anderson of BHS International said:

‘We are thrilled to be relaunching this iconic brand back into the UK. Millions of British shoppers bought from us online, and for our relaunch we have managed to secure many of the products they liked the most.

‘In addition to this, we have developed a new specially designed online platform for our UK business so we are not inheriting any legacy systems. Plus we were able to recruit the majority of people who worked on the profitable online and international operations of BHS before it went into administration.

‘So although we are starting again in the UK, we have a number of advantages over a typical start-up. We are nimble and efficient, but with a great brand, strong customer base and a proven and dedicated team.’


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