Black Country entrants wanted for national Dementia Friendly Awards

The Alzheimer’s Society are on the lookout for people in the Black Country who are improving the lives of those affected by dementia.

Now in their fourth year, the National Dementia Friendly Awards celebrate people who are raising awareness, changing attitudes and challenging misunderstandings around dementia.

By 2021, over a million people will be living with the condition. The awards team want to hear from people who are leading the dementia movement, inspiring others and are determined to transform the dementia landscape forever.

This year there are 13 awards up for grabs across 10 categories, including 'Dementia Friendly Organisation', 'Young person’s contribution' and 'Inspiring Individual'. The team are also introducing a new category to celebrate individual and group fundraiser of the year.

Last year’s winners included a junior school performing novel work with a care home, the East of England Co-op for widespread staff training on dementia and an NHS dementia-friendly dentistry programme in the North West. Lee Allen, Services Manager for Alzheimer's Society in Wolverhampton and the Black Country said:

“I’m keen to see a variety of entrants from The Black Country as there’s some terrific dementia-friendly work taking place here throughout the year.

“Every day we hear examples of people in the community who’ve made a real difference to the lives of people with dementia. This year’s awards will give them the recognition they truly deserve.”

Anyone who has made a difference to the lives of people affected by dementia is encouraged to enter. Industry experts will unite with people affected by dementia to choose the winners.

Nominations close at Midnight on Monday 21 August and you can enter by searching ‘Dementia Friendly Awards’ at

Winners will be announced at a ceremony in London on 29 November by Alzheimer’s Society Ambassador, Angela Rippon CBE.


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