Merry Hill will unveil its biggest ever summer event later this month, as the centre is transformed into a free, interactive treasure hunt with more than 4,000 prizes up for grabs.
Taking place from 19th July – 31st August, ‘QRious Quest’ is the world’s first fully immersive QR code trail, with over 100 unique codes to find throughout the centre.
As part of the game, shoppers will be invited to follow four colourful pathways spanning both levels of the centre, for the chance to scan and win a huge range of instant prizes and discounts from over 50 leading stores and restaurants.
Each day, shoppers can take part in the game for the chance to win daily prize drops, with giveaways including gift cards from Jack & Jones, LUSH, Apricot, and The Perfume Shop, complimentary meals at eateries such as wagamama’s and Five Guys, as well as family passes for Hollywood Bowl, and much more.
Completely free to enter, QRious Quest also gives guests the chance to collect points every time they visit Merry Hill as they bid to top the leaderboard for a chance to win the grand prize worth £3,000.
Alongside the QR code trail, shoppers can head to the QRious Quest Event Hub in the central events space to challenge friends and family in three large-scale augmented reality games: Face Splat, Giant Groove and Merry Hill Invaders.
Jonathan Poole, centre manager at Merry Hill, said: “We’re so excited to welcome the biggest ever QR Quest to Merry Hill. It’s big, bold and fun, and offers the region’s families and game-lovers an immersive and completely free activity to enjoy this summer.
“We’ve transformed the centre with some incredible events this year, and QRious Quest is set to be our biggest yet. With giveaways on offer every day throughout the summer holidays, visitors can play, scan and win every time they come to Merry Hill.”
As the summer holidays approach, there’s plenty to enjoy at Merry Hill. With more than 170 stores, 20 restaurants and cafes and over 9,000 free parking spaces, visitors are sure to find plenty to entertain the whole family this summer.
This year has seen the centre welcome a string of new retailers and eateries, including Toledo Lounge, Slim Chickens and Heavenly Desserts, as well as outdoor clothing and equipment brand Cotswold Outdoor. Merry Hill continues to go from strength to strength, with the centre celebrating record footfall for the first half of 2025, and brands such as Holland & Barrett, Footasylum and Supercuts recently upgrading their existing stores.
Find out more about QRious Quest at mymerryhill.co.uk.
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