First phase of the Urban Greening Project in West Bromwich is complete

The first phase of works on the Town Fund Urban Greening Project, to improve green spaces and boost the physical and mental wellbeing of local people is now complete.

The Council has delivered a range of improvements to the appearance of West Bromwich town centre on the Princess Parade/ Bull Street section of High Street, including the restoration of Farley Fountain and Dartmouth Clock Tower. 

These culturally important pieces of West Bromwich’s architecture have been restored and redecorated with green, blue and gold heritage colour tones to bring a fresh look to people using the High Street and potentially attract more people to the town centre to see the iconic landmarks. 

In Dartmouth Square, new paving, Winter Cherry Blossom and Liquidambar trees and seating have been installed to give it an improved look and feel. This area will link into Phase 2 of the Urban Greening Project along Bull Street and the Towns Fund West Bromwich Connected Project along Spon Lane, both of which are due to start in the New Year. 

Work on the Urban Greening project, which is part of the West Bromwich Town Deal to rejuvenate the town centre with £1,220,000 in support from the government’s Towns Fund, began at the end of August this year. 

Other completed works include:

  • The renewal and repair of existing paving slabs along Princess Parade and additional repair works along Duchess Parade 
  • Installation of four new seating structures (Parklets), planted with bee and butterfly friendly plants, shrubs and flowers. The planters were made locally in the Black Country 
  • A new play space along High Street, with a small range of play equipment for toddlers and a space for children to run around safely on the new rubber crumb floor. The rubber crumb is Nike Grind (recycled trainers turned into playground flooring) 
  • Installation of new benches and traffic reduction measures. The Council will be installing new bins in the New Year and looking at further measures to reduce and enforce the presence of vehicles along the High Street during pedestrianised hours.
  • New hoarding artwork along Bull Street, funded by the West Midlands Combined Authority and completed by 'Window Artists', based in Birmingham. It includes cultural references to West Bromwich and its history

West Bromwich will also see lighting upgrades in the new year, including new LED light fittings on re-painted columns and also a new colour changing light system. 

As part of the project, West Bromwich community arts organisation, Multistory, will launch a new cultural programme in the new year, which is designed to engage with local communities, schools and businesses around how to use the Urban Greening space and links to Dartmouth Park, Wildlife, Nature and Skills. Councillor Peter Hughes, Sandwell Council’s cabinet member for Regeneration and Growth, said:

““I am delighted to see the completion of Phase 1 of this exciting project to rejuvenate the town centre and provide local people with economic, environmental and health benefits.

“The improved appearance will also help lift perceptions of the town and hopefully bring more footfall to the High Street.

“Our contractors, working with other suppliers from the Black Country, have done well to deliver these works to schedule, and we expect to see the remaining improvements completed on time and with minimal inconvenience to the public.”

You can visit for more information on Towns Fund and other regeneration projects across Sandwell’s six towns


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