People across the West Midlands are being urged to ‘put Alzheimer’s Society on their Christmas list’ as the charity seeks to ensure no one affected by dementia goes without the support they need over the festive season.

The charity has led the way in highlighting the devastating impact lockdown has had on those with the condition and their loved ones. And it’s at the forefront of a campaign to end restrictions that have prevented family members from hugging, or even holding hands with, loved ones living with dementia in care homes.

Alzheimer’s Society is calling for designated family members to be given ‘key worker status’ which includes access to PPE and rapid, regular testing. This acknowledges the vital role families often play in caring for loved ones in care homes, from assisting them with tasks such as eating and drinking, to helping them articulate their needs, which can prove critical.

The charity’s dedicated army of expert Dementia Advisers are preparing for what could be their busiest ever festive period as people continue to struggle with isolation and loneliness, due to the current restrictions.

Dementia Advisers offer a personalised support service for people affected by dementia and provide advice, information and can connect people to other local services. Kate Lee, Alzheimer’s Society’s Chief Executive, said:

“Since lockdown began in March, Alzheimer’s Society’s vital support services have been used more than 2.7 million times and are proving to be a lifeline for thousands of people. “More than a quarter of all coronavirus deaths have been people living with dementia, making them the worst-hit by the pandemic.

"Many more are isolated from social contact, essential health and care support which is why we need people to donate to our Christmas Appeal so anyone struggling will have a Dementia Adviser on hand when they need them. Your support could help make sure no one faces dementia alone."

The charity’s next major fundraising activity will be a star-studded virtual ‘Carols at Christmas’ event on Thursday 17 December, hosted by Oscar-nominated actress Carey Mulligan and featuring readings from actor Jonathan Pryce, actress Lesley Manville and Sir Trevor McDonald.

Pop group, Scouting for Girls will sing their version of Wham’s Last Christmas. Also performing will be 80-year-old musician Paul Harvey, who is living with dementia.

Taking part in the virtual event, which begins at 6:30pm, is free. However, Alzheimer’s Society is asking audience members to consider making a donation to support its vital work. To register or for further information, visit alzheimers.org.uk.