Local Sainsbury's store launches Sport Relief fundraising drive

Sport Relief is back and colleagues and customers from Sainsbury’s in Amblecote will be getting active and raising money for the charity.

This year Sport Relief is challenging the nation to come together to walk one billion steps a day, every day from 17th to 23rd March, counting their steps through the brand new Sport Relief App, available to download for free. Sainsbury’s will be leading the charge with colleagues stepping up as part of Team Sport Relief.    

Over the next few weeks, Sainsbury’s stores all over the UK will be working hard to raise money for Sport Relief, which will conclude with a week packed full of in store activity from 17th to the 23rd March. Fundraising activities at the Amblecote store include a sponsored spinning bike activity and a tombola aimed at raising as much money as possible for the charity. All challenges are helping to meet the one billion steps challenge. Kevin Healy Store Manager of Sainsbury’s Amblecote, said:

“Our colleagues love getting involved with Sport Relief fundraising and we’re all really proud to support such a great cause. There are some brilliant activities planned this year and we look forward to inviting customers to join in with the fun.” 

Sainsbury’s shoppers can now pick up the official Sport Relief merchandise in store to support the charity. This year, items include wristbands, pin badges, deeley boppers and water bottles. Customers can also win great prizes by buying a £1 scratch card in store, with all proceeds going to Sport Relief.

Sainsbury's has supported Comic Relief since 1999 and thanks to the support of customers and colleagues has raised more than £115 million for the charity to date.

To help the nation keep track of their hard earned steps and ensure they count towards the national total, the brand new Sport Relief App will be available to download for free. Packed with innovative challenges, exclusive celebrity content and a national step tracker to keep count towards the billion, it will also include countless ways to get active and raise money for Sport Relief.


Add a comment

Rating *

Recently Played


  • Available on the App Store
  • Available on Google Play

Useful Links


Travel News

How To Listen

Latest Podcasts

92.2 / 102.5 FM
'Play Black Country Radio'