The Night Time Industries Association has announced a ‘significant milestone’ in its mission to strengthen the nighttime economy across the United Kingdom.

The national trade body, which represents tens of thousands of businesses across the Night Time Economy has appointed 30 Ambassadors, representing major cities across the UK.

This initiative is a major step forward in the NTIA’s commitment to enhance local representation by key business leaders in the nighttime economy.

In response to the growing importance of the NTE and the vital role it plays in our cultural and economic landscape, the NTIA launched a campaign last year calling for the appointment of Night Time Economy Advisors in every major city throughout the UK.

Despite the urgency and significance of this call, the UK has appointed only two Night Time Economy Advisors in the last three years. Michael Kill, CEO of the Night Time Industries Association, has called for faster progress across UK regions in appointing NTE Advisors, saying:

“We believe that the UK has been lagging behind in recognising the potential and significance of the night-time economy, compared to other world-leading countries.

“The nighttime industry is not merely about entertainment. It is a crucial driver of local economies, providing jobs and opportunities while contributing to the unique community character and culture of our cities.

“With the appointment of 50 Night Time Economy Ambassadors in major cities across the UK, the NTIA aims to accelerate representation and advocacy for nighttime economy businesses.

“These Ambassadors, who are prominent business leaders and stakeholders within their respective communities, will act as champions for the nighttime economy. They will work closely with the current network of Night Time Economy Advisors, local authorities, businesses, and communities to ensure that the nighttime sector's needs and potential are recognised, supported, and cultivated.”

The 50 Night Time Economy Ambassadors will play a pivotal role in bridging the gap between the industry and policymakers, fostering collaboration, and ensuring that our cities thrive not only during the day but also after sunset. Their dedication and expertise will be instrumental in shaping the future of the nighttime economy across the UK. Michael added: 

"We are excited to have these 50 Night Time Economy Ambassadors on board and believe that their collective efforts will create a brighter future for the nighttime industry in the UK.

“It's time for our cities to fully embrace and benefit from the night-time economy, and with these Ambassadors leading the way, we are confident that we are on the right path.”

The Night Time Industries Association extends its heartfelt gratitude to all the newly appointed Night Time Economy Ambassadors for their commitment to enhancing the nighttime economy.

Together, they will create vibrant, diverse, and thriving nighttime economies that reflect the unique character of our cities. Lyle Bignon, NTE Ambassador for Birmingham, said: 

“It is crucial, in both the current financially challenging climate and during periods of cultural and economic success, that the UK further recognises, harnesses and celebrates the contribution of the Night Time Economy.

“The NTIA has campaigned hard for improvements in domestic legislation, policy and governance affecting Birmingham’s NTE. 

“I look forward to working on behalf of Michael, his team, and the city’s brilliant NTE community to continue this work, as well as celebrate the many successes and achievements of one of the most lively and vibrant NTE landscapes in Europe.”