Pie factory celebrates twelve months of pies by post

Tipton-based pie makers Mad O’Rourke’s Pie Factory is raising a toast this week as it celebrates the anniversary of the launch of their popular Pies by Post home delivery service.

Faced with the prospect of being unable to welcome diners to their Tipton pub and restaurant during lockdown, Mad O’Rourke’s owners launched Pies by Post in March 2021 to bring its famous pies to the masses. 

Covering the whole of the mainland UK, Pies by Post lets customers buy boxes of up to six of Mad O’Rourke’s freshly baked favourites including the 100% Bullocks pie featuring tender cuts of beef slow cooked in their famous gravy and the minted lamb filled Wham Bam Thank You Lamb. Best of all, the service offers free delivery.

Customers can even pair their pies with two bottles of the restaurant's famous Lumphammer Gold beer to enjoy the full Black Country experience - no matter where they are in the UK.  

Having supplied nearly 10,000 pies to Mad O’Rourke’s fans nationwide since launching last year, customers from as far afield as Scotland have tucked into the pies, with Black Country ex-pats delighted to have a familiar taste of home.

With a ready-made production facility in the form of the restaurant's development kitchen and a team of skilled chefs, the pies available through Pies by Post are the very same, handmade, high quality, delicious pies that customers can enjoy at the Tipton restaurant, something that owner Peter Towler says was a key consideration in the development of the delivery service. He said:

“One of the biggest challenges we faced establishing Pies by Post was perfecting the packaging and finding a method of delivery that wouldn’t compromise the quality of our pies. 

“We wanted to make sure that customers could enjoy the same classic pies that we’re so well known for but in the comfort of their own home.”

Despite having been able to re-open the restaurant in May last year, once Peter had seen just how popular the service was, he knew it was something that he would continue to run post-lockdown. He added:

“It's a concept that we really believe in and as a small, family owned business it’s proven to be a fantastic way to get our name out there on a nationwide scale.

"It's also allowed us to reach Mad O'Rourke's fans wherever they are in the country, meaning that people can always get their Black Country comfort food fix!"

For more information on Pies by Post, visit madpiesonline.co.uk.


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