For the second year running, eligible schools will be given complementary coach travel when booking to see a show at Wolverhampton Grand Theatre.
Funded in collaboration with The Richardson Brothers Foundation, the scheme offers schools based in Wolverhampton, Walsall, Sandwell and Dudley complimentary travel to the theatre until August 2026, to a production of their choice - including the annual pantomime, Sleeping Beauty.
The current criterion for applicants is a minimum proportion of 35% pupil premium on school enrolment.
The travel scheme was created last year in response to feedback from educational establishments that are finding it increasingly difficult to fund extra-curricular visits. It also supports the UK Theatre national advocacy campaign Theatre For Every Child. A campaign that supports the right for every child to visit a theatre, to experience the joy and opportunity that it can bring.
The Richardson business was founded more than 70 years ago in the Black Country and has grown into a successful international investment company with a business portfolio that is embedded across the world.
Following decades of charitable support by the family, the Richardson Brothers Foundation was established in 2006. Today, it continues to give financial support to a wide range of charities and individuals.
Jan Jennings, speaking on behalf of the Richardson Brothers Foundation, said: “The Richardson family business has its roots in the Black Country and now enjoys global success.
"The Richardson Brothers Foundation is delighted to donate Wolverhampton Grand Theatre’s Travel Fund for a second year, providing new opportunities for children and young people in the Black Country so they can enjoy the magic of the theatre.
"Last year the Foundation’s contribution gave 600 children the opportunity to attend the theatre and for most of them, this was their very first experience. We are excited to continue this important initiative.”
Karen Smallwood CEO of Wolverhampton Grand Theatre added: “The community is at the heart of everything we do here at Wolverhampton Grand Theatre and young people are an integral part of the community.
"One visit to the theatre could inspire a creative career path and a lifelong passion for the arts, and this is something we should encourage year on year.
"I am thrilled we are continuing our efforts to bring in as many young people as we can into the theatre and I’m grateful to the Richardson Brothers Foundation for their ongoing support.”
To apply for access to the Travel Fund, please contact Nadia Abdelaal, Head of Community & Creative Engagement at nadia.abdelaal@grandtheatre.co.uk.
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