In 2018/19 the NSPCC Helpline handled nearly 73,000 calls and emails from adults worried about a child - referring almost half on to police and social services

In 2018/19 the Helpline received 72,812 calls and emails, referring almost half of these (49%) on to police and social services to take further action. Contacts to the NSPCC Helpline from adults worried about the safety of a child are also on the increase, rising by 12%.
 
The service hears from worried adults every day and night of the week, with concerns ranging from child neglect to sexual, physical and emotional abuse. The overall rise in contacts is also reflected in the figures for sexual abuse, which has seen an 11% jump nationally in the past year.
 
These figures come as the NSPCC announces a new partnership - Together we’re giving kids a brighter future - with Johnson & Johnson Ltd, which will help the charity to answer 10,000 calls from people worried about a child. Mike McGrath, Head of Partnerships at the NSPCC, said:

“Our NSPCC Helpline provides a critical service across the UK. It’s vital that we can continue to provide this support to adults so that they know there is somewhere they can go if they are concerned for the safety of a child.
 
“We are delighted to have teamed up with Calpol which is helping us to answer 10,000 calls and be there for children who need us.”
  
Johnson & Johnson Limited is donating 5p to the NSPCC for every CALPOL® product sold in Boots (from 31st July – 10th September), Tesco (between 14th August – 24th September), Superdrug (11th September – 8th October) and Asda (from 14th September – 12th October).

More information about Together we’re giving kids a brighter future can be found at calpol.co.uk/nspcc. Adults concerned about a child can contact the NSPCC Helpline seven days a week on 0808 800 5000, or by email to help@nspcc.org.uk.