Selfridges celebrate Black Sabbath reunion

To celebrate Black Sabbath's final UK show, an immersive fan experience with a special merchandise collection has launched exclusively at the cities Selfridges store.

The limited-edition Black Sabbath collection features jackets, hoodies, t-shirts, and accessories, alongside band memorabilia and gifts.

Exclusive pieces include collaborative products created with contemporary British artist Mason Newman, US Outerwear Brand Alpha Industries, and LA streetwear label, Babylon LA & Vanson Leathers; who will be offering very Limited Edition Leather Jackets signed by Ozzy himself.

Bravado, the world’s leading artist merchandise and lifestyle company, worked closely with the Black Sabbath team to create this unique fan experience.
 
The exclusive merch pop-up is open until 21 July. The space will welcome fans to take pictures against a metal-clad wall displaying the band's iconic “Henry” emblem, in purple and black, with neon lights.  
 
The two Selfridges windows over levels 2 and 3 are set to display a six-metre wide portrait of the original Black Sabbath line-up, Ozzy Osbourne, Tony Iommi, Geezer Butler, and Bill Ward and a large-scale Black Sabbath logo.

In a continuation of his city-wide homage to the band, local artist Mr Murals has created the artwork live over 7 days, unfolding in real-time for visitors to experience.
 
He said: “I'm honoured to take part in the celebration of Black Sabbath's rich musical roots with such a unique piece of artwork right in the heart of Birmingham.

"Nothing compares to painting live within your own community and I’m very excited to have my work on display at Selfridges.”

Sam Watson, Selfridges Birmingham Store Director, added: “We’re so excited for this partnership and what it means not only for Black Sabbath and Ozzy fans but fans of music, as we celebrate a genre that was born in the city.

"We look forward to welcoming fans old and new in anticipation of one of summer’s biggest musical moments to discover more about the amazing legacy of Black Sabbath in Birmingham.”

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