Tourists can enjoy a taste of the Black Country on the Welsh coast

Those visiting the Welsh coast this Easter weekend will be able to enjoy a taste of the Black Country thanks to a venture by Mad O’Rourkes Pie Factory.

Iconic dishes such as the 'Posh ‘n’ Becks', 'Wham Bam, Thank You Lamb' and the 'Andy Murray' are being sold at a pub on the seafront at Aberdovey - a popular destination for holidaymakers from the Midlands, given it is one of their nearest coastal getaways.

The pies are being sold at 17th-century coaching inn, 'The Britannia' which is located on the idyllic Sea View Terrace, overlooking the Aberdovey Harbour.

Owner of The Britannia Inn, Dieter Botchett, said he chose to sell the iconic pies as he wanted to offer an ‘instantly recognisable’ much-loved brand to the many tourists from the region - and that the Mad O’Rourkes pies pair especially well with the Midland beer they sell on tap from Marstons. Dieter said:

“I was looking for a brand that would sit well with our customers that come from the Midlands and the pies sit very well with us, as the Mad O’Rourkes brand is instantly recognisable.

“The pies are selling really well. We rotate the different flavours they offer, but the steak and stilton, the minted lamb and the vegetarian Eeny Meeny Beeny have been very popular.”

Dieter is no stranger to the West Midlands, having worked as a sales executive for Banks’s Brewery for around eight years, before moving to Aberdovey in 1989.

The Aberdovey business venture is the latest way in which pie-lovers across the UK are getting their hands on the famous pastry treats after the firm started up its 'Pies by Post' scheme in lockdown, sending out its renowned pies to Black Country expats and pie aficionados all over Britain.


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