V Festival to be renamed after Virgin ends sponsorship

Credit: V Festival

Worries about the much loved festival leaving Weston Park next year have been quashed with a possible expansion to a three day event on the cards.

Virgin, who have sponsored the Weston Park event, and a simultaneous gig at Hylands Park in Chelmsford, for over twenty years pulled out of the sponsorship deal after this years festival, organisers Live Nation confirmed. A Tweet from the official V Festival account said:

Virgin mogul Richard Branson also confirmed the company had ended its support, tweeting that:

#VFest has been an incredible experience but it’s time to change things up” 

V Festival first arrived at Weston Park in 1999, three years after its launch, and attracts around 70,000 people each day. In its early years it was hailed as a celebration of Britpop but has been criticised in recent times for becoming more focussed on numbers over credibility. This Summer, Jay-Z and Pink were the headline attractions. 


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