Is Donald Trump losing his Latino base?

Americast

Friday, 22 August 2025 - 28 minutes

One of the biggest stories of last year’s presidential election was Donald Trump’s success with Latino voters which led him to win crucial swing states in the battle for the White House.While the Democrats still won the popular vote nationwide, there was no question that Trump’s messaging on the economy appealed to voters worried about the cost of living.Eight months on from that victory, are Latinos still with Trump? Recent polling suggest that doubts are growing about the president’s ability to ease the cost of living. With the midterm elections roughly a year away, are Latino voters going to turn their back on the president, and will they go back to the Democrats?Justin and Sarah are joined by veteran Latino pollster Mike Madrid, who talks us through why Latinos could leave Trump as quick as they arrived, and why it shouldn’t be assumed that they’ll go back to the Democrats.HOSTS:
• Justin Webb, Radio 4 presenter
• Sarah Smith, North America EditorGUEST:
• Mike Madrid, Latino Republican pollster & author of ‘The Latino Century’GET IN TOUCH:
• Join our online community: https://discord.gg/qSrxqNcmRB
• Send us a message or voice note via WhatsApp to +44 330 123 9480
• Email Americast@bbc.co.uk
• Or use #Americast This episode was made by George Dabby with Alix Pickles and Grace Reeve. The technical producer was Mike Regaard. The series producer is Purvee Pattni. The senior news editor is Sam Bonham.If you want to be notified every time we publish a new episode, please subscribe to us on BBC Sounds by hitting the subscribe button on the app. You can now listen to Americast on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play Americast”. It works on most smart speakers.US Election Unspun: Sign up for Anthony’s BBC newsletter: https://www.bbc.co.uk/news/world-us-canada-68093155 Americast is part of the BBC News Podcasts family of podcasts. The team that makes Americast also makes lots of other podcasts, including Newscast and Ukrainecast. If you enjoy Americast (and if you're reading this then you hopefully do), then we think that you will enjoy some of our other pods too. See links below.Newscast: https://www.bbc.co.uk/sounds/series/p05299nl
Ukrainecast: https://www.bbc.co.uk/sounds/brand/p0bqztzm
Radical: BBC Sounds - Radical with Amol Rajan - Available Episodes