Moment 149: Why You Are Easily Distracted & How To FIX it! Nir Eyal

The Diary Of A CEO with Steven Bartlett

Friday, 16 February 2024 - 18 minutes

In this moment, behaviour and habit design expert, Ni Eyal discusses how to beat procrastination and distraction. One of the first major steps is being able to master the internal triggers that are trying to pull your attention away. Nir believes that to do this you need to try and understand the underlying feelings behind these urge. As he says, time management is pain management, and all human behaviour is about trying to escape discomfort. Nir says that finding these underlying feelings can be achieved by writing down the sensations you feel just before distraction, this allows you identify them and then reframe them to your advantage. Because, if you don’t master these internal triggers, they become your master. Another major step to beat procrastination is by actually scheduling time to be distracted. Nir calls this ‘The 10 Minute Rule’, which allows you to give in to any distraction in your scheduled time, but only for 10 minutes!

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