Natalie Dawson: The Harsh Reality of Passive Income! This PPF Framework 10x’s Your Income in 5 Years

The Diary Of A CEO with Steven Bartlett

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Monday, 10 November 2025 - 2 hours 10 minutes

No.1 Business Expert NATALIE DAWSON reveals how to build wealth, scale a 9-figure business, lead with confidence, master productivity, and create long-term success. 

Natalie Dawson is a leadership expert and co-founder of two 9-figure businesses: Cardon Ventures and 10X Health, she has helped over 15,000 entrepreneurs scale their companies. She is also the author of best-selling books such as, ‘Start the Work: How to Duplicate Yourself and Scale Your Business’. 

She explains: 

◼️Why certain traits will guarantee failure in business (and how to fix them)

◼️The exact PPF framework that took her from $30K to $300K

◼️How 1% of people set goals differently, and why it changes everything

◼️The $100K skill stack that schools never teach, but millionaires all master

◼️Why most people think they’re working hard…but aren’t even close

(00:00) Intro  

(02:14) Why People Can't Create Wealth  

(03:56) Helping Businesses Make Millions  

(06:22) What Makes a Business Owner Successful  

(12:35) The 3-Step Framework for Goal Setting  

(15:13) From Anxious to Badass Entrepreneur  

(17:46) Advice for Young People Who Don't Believe in Themselves  

(18:53) Do Looks Really Matter in How You Show Up?  

(20:46) How Important Is Communication?  

(23:57) How the 1% Elite Speak  

(25:28) How to Persuade with Your Ideas  

(29:22) Avoiding These Words Will Improve Your Communication Skills  

(32:40) Mastering Your Calendar  

(35:53) Work-Life Balance  

(37:46) Working Hard 24/7 and Burnout  

(41:27) Do People Really Burn Out?  

(43:43) How to Be a Great Parent and Work Hard  

(47:47) Success vs. Happiness  

(53:18) Individualism Isn't Within Our Nature  

(57:36) How to Get People to Respect You  

(01:03:04) I Fired Someone at My Company for Cheating  

(01:05:40) Ads 

(01:06:39) How to Start a Business Today  

(01:08:54) Is Market Growth Important When Building a Company?  

(01:10:13) The Most Profitable Business in 2026  

(01:12:54) The Vision, Commitment, Execution Framework to Scale a Company  

(01:26:16) The 10-Step Process to Become a Millionaire  

(01:33:14) The Women's Wealth Transfer  

(01:40:49) Ads  

(01:42:57) What's the Reality About Passive Income?  

(01:46:11) What Jobs Won't Be Taken Over by AI?  

(01:50:54) The Only Barrier You Have Is Not Believing in Yourself  

(01:58:22) How I Earned Respect and Communication Skills  

Follow Natalie: 

YouTube - https://bit.ly/4qIBvIl 

Instagram - https://bit.ly/4hL4ruZ 

TikTok - https://bit.ly/49E4R4f 

LinkedIn - https://bit.ly/47ENZba 

Newsletter - https://bit.ly/47HpES2 

Get your free copy of Natalie’s bestselling book, ‘TeamWork’, here: http://cardoneventures.com/doac  

The Diary Of A CEO:

◼️Join DOAC circle here - https://doaccircle.com/ 

◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook 

◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt 

◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb 

◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt 

◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb 

Sponsors:

Vanta - https://vanta.com/steven 

Apple:  https://www.apple.com/mac/     

Adobe Express - http://ADOBE.LY/STEVEN   

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