The Diary Of A CEO with Steven Bartlett

• Podcast Home
• Download Episode

Monday, 9 June 2025 - 1 hour 54 minutes

What happens when you build a billion-dollar music empire, but lose yourself along the way? Music mogul Scooter Braun reveals the raw truth behind his mask.

Scooter Braun is a renowned music executive, entrepreneur, and manager behind the careers of global stars like Justin Bieber, amongst many others. He is CEO of HYBE America and founder of SB Projects, a dynamic entertainment and media company.

He discusses:

• The mask he wore as “Scooter” and the journey back to being Scott 

• Why he carries guilt for every young artist he managed

• How 20 years of running finally led him to confront his deepest fears

• Why he felt like a complete fraud even at the top and how he overcame it

• The reason why his divorce saved his life

  
  

  00:00 Intro

  02:46 What Drives You?

  08:01 Your Dad

  09:55 Your First Business

  12:22 You're Very Good at Forming Relationships

  14:31 What Did Everyone See in You at an Early Age?

  16:06 People Trying to Stop Your Dreams

  18:45 Signing Your First Acts

  21:36 Discovering Justin Bieber

  24:52 What's Your Relationship With Justin Bieber Now?

  26:34 What Do Highly Successful Artists Have in Common?

  28:09 Why Are There So Many Tragedies Around Famous People?

  34:05 Did It Hurt Parting Ways With Justin Bieber?

  34:30 The Artists You've Worked With

  37:20 The Praise and Hate I Received Were Both Misunderstood

  40:13 An Artist You Were Wrong About

  44:47 Quitting Music Management

  51:40 Ads

  52:50 Selling Your Company for $1.1 Billion

  54:53 How Pivotal Was the Incident With Taylor Swift?

  57:56 Contending With an Unfair World

  1:00:34 If I Had Seen You Then, What Would I Have Seen?

  1:02:12 Your Divorce

  1:07:27 Friends Being There for Me

  1:11:32 Why My Marriage Fell Apart

  1:22:23 The Work You Do on Yourself

  1:26:12 The Power of Building Connections

  1:27:48 Spotify Saving the Music Industry

  1:31:38 What's Next for Scott?

  1:33:56 What Is Steve Trying to Achieve?

  1:39:30 What Should We Do if We're Always Chasing Something?

  1:49:51 If You Could Do Anything Without Fear of Failure, What Would You Do?

Follow Scooter: 

Instagram - https://bit.ly/45Ihx8k 

Twitter - https://bit.ly/3SZHKYJ 

Facebook - https://bit.ly/43JalX2

The Diary Of A CEO Conversation Cards (Second Edition):

https://g2ul0.app.link/f31dsUttKKb 

Get email updates: https://bit.ly/diary-of-a-ceo-yt 

Follow Steven: https://g2ul0.app.link/gnGqL4IsKKb

Sponsors:

Linkedin Ads - https://www.linkedin.com/DIARY

Stan Store - Visit https://link.stan.store/joinstanchallenge to join the challenge!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to this podcast

• Apple Podcasts
• Apple Podcasts
• RSS Feed