After the Reform scandal - does anyone still trust pollsters?

The News Agents

Friday, 18 September 2026 - 42 minutes

Opinion polls are supposed to tell us what the public thinks. But what happens when the people commissioning, funding and promoting those polls have a political interest in the results?

The latest controversy surrounding Reform UK has put the polling industry under an uncomfortable spotlight. Allegations that polling commissioned by Reform was funded through an overseas company and that the party's involvement was not disclosed when the results were published have prompted investigations. Reform denies any wrongdoing, while two senior party officials have stepped down.

This Friday, Luke Tryl from More In Common joins us to explore the power that political polling has, if it can change the course of an election, and how much should we really trust the numbers?

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