Everything wrong with Keir Starmer’s media strategy - and how to fix it
The News Agents
Thursday, 28 August 2025 - 39 minutes
There's news today of a Downing Street shakeup and speculation too about a ministerial reshuffle next week. Parliament returns on Monday, with Labour MPs hoping that the new term will bring with it a chance to rejuvenate a government that has plummeted in the polls and a party that seems almost mutinous.
This summer, Nigel Farage has planted himself at the centre of the news agenda - with regular press conference, media stunts and interventions. Labour ministers have been doing the round too - but they seem to have less to say in recent weeks than the Reform leader,
Amidst all the talk of a reset, Jon and Lewis break down where Labour's media strategy is going wrong - and what Keir Starmer needs to do to win the messaging war.
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