Weekend Edition: Did Sky Sports axe "Lil-Sis" Halo too fast? - The Sports Agents

The News Agents

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Friday, 21 November 2025 - 17 minutes

Only three days after launching, Sky had to take down its TikTok channel for female sports fans. Branded as the "lil-sis" of Sky Sports, it was complete with pink hearts and Barbies.

But were they on to something? How do we get more young women hooked on sport? The person who figures that out has hit a goldmine.

To try to strike gold, Gabby chats to Chris Paouros, Vice-Chair of the Football Supporters Association, and Ceylon Andi Hickman, Deputy Chief Executive of Football Beyond Borders.

Plus we look back at this week on The Sports Agents, from illegal streaming wars to The Ashes.

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Executive Producer: Adonis Pratsides

Producer: Sophie Penney

Video Producer: Sam Trudgill

Social Media Editor: Calum Scotland

Tom Hughes is Editor for The News Agents podcast network

Vicky Etchells is the Commissioning Editor for Global

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