A Black Country business woman has ‘struck gold’ by launching a collection of unisex fragrances inspired by the smells of the local area.

Tiffany Jones has worked in partnership with a high-end perfumer based in Europe to create the collection which features scents inspired by Merry Hill’s multi-storey car park, the coal mine at the Black Country Living Museum and the first to be launched - ‘The Cut’, inspired by the regions famous canal network. Tiffany said:

”After college I knew I wanted to get into the fashion and beauty business and I felt fragrance was my passion.

”I first realised the power of the nose when I played along with the Smell-O-Vision concept on Noels House Party in 1995 and it snowballed from there really!

”I’m proud of where I live and wanted to recreate some landmark smells in my collection!”

Tiffany Is hoping to launch her new perfumes in time for Christmas and will make them available online.