Small Black Country firms to benefit from £3.6 million investment

A derelict industrial site in the Black Country is to be transformed into a high-quality industrial scheme thanks to a multi-million-pound investment by the West Midlands Combined Authority.

The 2.7 acre site on Cakemore Road, Rowley Regis has been derelict for a number of years but will now be home to more than 54,000sqft of modern industrial and distribution units which are in short supply across the West Midlands.

The development is expected to provide a much-needed boost for small firms struggling to find suitable premises in which to establish and grow their business, something which is seen as crucial if the regional economy is to successfully recover from the Covid-19 pandemic.

The WMCA has now stepped in with a £3.6 million loan deal to help Solihull-based Warmflame Developments Ltd clean up the site, which was previously occupied by engineering and information technology company Invensys, and build the premises which when fully let will be home to around 100 jobs.

Throughout the lockdown period the WMCA has continued to press ahead with its multi-million-pound investment programme to unlock and transform brownfield sites. This has helped to provide market confidence and drive the region’s post-Covid-19 economic recovery, delivering much needed new commercial property, jobs and homes. 

Andy Street, Mayor of the West Midlands, has visited the site to officially get work on the scheme underway. He said:

“Remediating derelict brownfield land to turn into new homes, communities, and businesses, has been one of the real success stories of the West Midlands in recent years, and we must not allow the pandemic to knock us off course.

“Since the outbreak we have already secured more cash from Government to keep up this work, and I am delighted we are continuing to find new sites to develop – such as this one in Rowley Regis.

“As well as protecting the greenbelt and regenerating eyesore sites, brownfield remediation also has a critical role to play the West Midlands’ economic recovery from coronavirus. Committing to clean-up derelict sites helps guarantee work for local firms, protecting and creating jobs.”

The Warmflame scheme is the latest example of the WMCA’s trailblazing, brownfield-first approach to new commercial and housing developments, which sees derelict industrial sites cleaned up while precious greenbelt land is protected. Access to the funding was provided by Frontier Development Capital Ltd.

A focus on brownfield development also formed part of the region’s £3.2bn investment blueprint which was submitted to Government in July and designed to recharge the regional economy and create long-term prosperity.

Ministers have already signalled their intention to back the blueprint, which had sought extra cash to extend the region’s brownfield-first programme, by announcing a further £84m for the WMCA to accelerate the redevelopment of former industrial land.

WMCA investments to unlock developments on brownfield land are made through the authority’s Single Commissioning Framework, which provides a single set of criteria applied to all housing projects in the region, including requirements on affordable housing, design and modular construction.


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