Why Nobody Cares About Your Content & How To Change That | Ep 47 | Wit + Grit

Wit + Grit

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Sunday, 1 November 2026 - 1 hour 10 minutes

Why does one person's content stop you mid-scroll while someone else posts the exact same thing and nobody blinks?

Welcome back to Wit and Grit with hosts PJ and Andy!

Each month on Wit+Grit, we explore a different theme as part of our growing curriculum of human skills. Skills that help us communicate, connect, build confidence and navigate whatever life throws at us.

And this month's theme is STORYTELLING.

Because the thing that makes a piece of content land is almost never the subject. It is the person behind it.

So joining PJ and Andy today is Laura, the creator behind Bite Your Brum, who has spent nearly ten years telling Birmingham's food stories to her ever growing audience.

Laura started Bite Your Brum after a night at a food festival, slightly tipsy and wondering why nobody was talking about the places she loved. Ten years on she has gone from agency copywriter to full-time freelance, backing herself with a year of savings and no safety net.

Together, Andy, PJ and Laura explore why most content gets ignored, what actually makes people care, how hospitality and pub work teach you more about communication than any course, and the unglamorous side of going freelance: saying no, picking your clients and learning to talk about money.

Tune in for honest advice on building an audience, a crash course in food storytelling, and the five crisps that are apparently the key to Laura's heart.

🎧 Listen to the FULL EPISODE & follow us on:

Spotify - https://open.spotify.com/show/66UlqMvfgoP5rrcOVlHZvy

Apple Podcasts - https://podcasts.apple.com/gb/podcast/wit-grit/id1823013285

TikTok - https://www.tiktok.com/@witandgritpodcast

Instagram - https://www.instagram.com/witandgritpodcast

Connect with Laura Below:

Instagram - https://www.instagram.com/biteyourbrum

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