Joanna Page to front Census 2021 community heroes campaign

The Gavin and Stacey star wil lead a search to find 22 unsung community heroes to be honoured by a new purple plaque.

The plaques, in the brand colour of Census 2021, can be placed in or on the winner’s home, place of work or a community building depending on their preference and permissions.

From a schoolteacher who has transformed lives, to a doctor who has saved them; communities up and down the country are bursting with ordinary people who are doing extraordinary things.

People are being asked to nominate their community’s heroes by visiting

The window for nominations will close on 31st December and nominees will be judged by a panel of community champions. The plaques will be installed ahead of census day, 21 March 2021.

The census is a decennial national survey that has taken place every ten years since 1801 (with the exception of 1941). The census helps inform the provision of public services throughout the UK. Joanna said: 

“2020 has been a really difficult year for all of us. The Purple Plaques initiative is a lasting and permanent way to celebrate the people who have made a real difference to their community.

“The census is all about helping shape strong and vibrant communities, so it is fitting that we are celebrating the very people who make their local areas so special.

“I’d encourage everyone to take part and think about who deserves a purple plaque within their community.”


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