Leading European sports brand, Hummel are the latest company to tie up a deal with the Midland Football League.

The Denmark based football kit and clothing manufacturer have in the past supplied kit to the likes of Tottenham Hotspur, Real Madrid, Aston Villa and Benfica but have always been fully supportive of grass roots football, with a stated mission to change the world through sport.

The new partnership will see clubs in the Midland Football League Division Two and Three wearing Hummel branded bench wear at matches and the MFL will promote the company as its brand of choice across all 120 clubs.

It follows on from separate relationships with Mark Harrod Sports Products, United Gas and Power, NposPay card readers and Wiseman Lighting, all of who are on board with the MFL this season.

Representatives of Hummel were at Kenilworth Sporting on Saturday to meet league officials before the game with Knowle. They had already visited Enville Athletic who will also be using their sportswear. Chairman of the MFL Mike Joiner said:

"We are delighted to have such a prestigious brand associated with the league. The new partnership is one of several the league  has announced in recent weeks – all aimed at helping our member clubs and sponsorship and these sort of collaborations are vital to us.

"I’m sure Hummel will provide a great service to clubs in our league going forward as will all our sponsors and we encourage everyone involved with our clubs to use their services when they can."

James Golden, Hummel’s Head of Teamsport, UK and Ireland added: "Non-league football is the heartbeat of the game.

"It seemed an obvious fit for our brand to be involved in this level of the football. We look forward to working with the league (MFL) over the coming seasons and engaging with clubs across the Midlands."